Amber Rhodes - Branding
Our direction was that Amber’s branding needed to include a star and should be a little but country and a little indie pop. We worked closely with Amber and her team to create her visual identity system and then had the pleasure of applying it to a variety of a different design solutions including her website, myspace page, CD packaging, and other promotional materials. For her website, Amber Rhodes wanted photography to be a key component. We integrated a unique photo into the background of each page, and took it a step further, by giving the user the ability to choose alternate background images themselves. Site content including video, photos, and text is driven by a content management system, allowing Amber to update the site frequently.
