May 17, 2010
Supporting Dress for Success’s The Power Walk Event & Campaign
On May 8th, 2010, Dress For Success held their inaugural “The Power Walk” event to support and promote their new health and wellness program. If you are not familiar with Dress For Success their mission is to, “… promote the economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools to help women thrive in work and in life.” It was a tremendous pleasure that we were selected to be the design partners for this event and even more so that our own Michelle Perreault participated in the walk to show her support of the organization.
As design partners, we developed the campaign logo and identity and then applied it to a brochure, a full page ad featured in Woman’s Day magazine, T-shirts, event signage, bags, and we also created visuals to lay the foundation for the campaign’s fundraising website. For Michelle, who led the creative direction of all the above, it was a lot of fun for her to see all these design solutions “in action” at the event.
Donations are being accepted through the end of May. As of this post, nearly $100,000 has been raised and there were hundreds who came out on a rainy May 8th morning to show their support for the fun walk event. If interested in making a donation you can do so up to May 31st here http://www.dfspowerwalk.org/.
Congratulations to the Dress For Success event team.
Event MOD-Lab Non-profit Project
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